My Story
A Life Defined by Living on the Edge
I believe in building a life where your expertise, passion and purpose converge. Where you can contribute to causes that matter while becoming deeply skilled in something you are great at. You don't have to compromise on any of it.
About
I'm not about following any predefined path
I spent a decade working in corporate New York as a digital and brand strategist. I decided to move to Western Australia to become a professional diver. And when that level of diving was unlocked, I started documenting what I was seeing on the frontlines of the climate crisis, all while maintaining my day job. Why? Because I wanted to see how I could apply my skills for good. Instead of giving up on my core career, I learned how to blend my passion and profession, and that's where I found my purpose.
The Expedition
Three Years Living in the Wild
I co-founded a research expedition to find the true outliers who are solving our biggest environmental challenges. Adam Moore and I set out to find the communities, entrepreneurs, scientists, conservationists driving valuable change. What we found was the outliers globally have solutions to our biggest challenges. They however, are hardly discoverable online. So, we decided to change that.
My Story Expanded
A Non-Linear Path
When I was a kid, I was obsessed with fish. Marine life and the ocean were my first love. So naturally, I wanted to be a marine biologist. But reality took hold, and I was pushed into a career that was said to be more reasonable for someone like me.
By 2017, working in Corporate New York as a digital strategist working with enterprise brands, it was impossible to escape my newsfeeds showing doom and gloom. From my high-rise I was watching a planet in decline. I felt it was my calling and duty to do something about it, with the skills I spent my life building.
In order to take action, I believed I needed to get closer to the natural world. Learn as much as I could and see it for myself. To me, the rational step was to become a scuba diver (and to learn to properly swim!)
Six years after making that choice, and a move around the world with a one-way ticket to Western Australia, I became a sponsored, professional tech diver, exploring the world as part of an expedition team that I founded with my partner, Adam Moore, in 2023. We called this research mission Edges of Earth.
While in the field for the last three years, we discovered solutions to our world's biggest environmental challenges are all around us. But, they are hardly discoverable online. So we decided, with my co-founder, Tom Prommer, to create a business to change that. We call this intelligent attention platform, Flywheel Motion. Today, I'm using technology to help the world's most influential and important people and organizations make their mark for good.
About My Work
Businesses That Compound
In 2023, I co-founded Edges of Earth, a research mission searching for the positive outliers, or the people and teams with the solutions to some of our biggest environmental challenges.
Over three years we've traveled to 50+ countries across six continents, partnered with more than 250 field experts, and published 450+ original case studies about our time in the field. We've sailed on research vessels, slept in fishing villages, and put ourselves in front of communities that had been solving environmental challenges long before the rest of the world started paying attention.
What we realized on the edges was that these innovators, thought leaders and powerhouse thinkers were not able to scale due to the inability to be found online. Their limited discoverability was holding them back. We realized that with our skills in corporate brand building and digital strategy, we could shift the paradigm.
Founding Flywheel Motion with Tom Prommer, a leader in the technology space with decades of experience building the internet as we know it, we now work with mission-driven people and organizations that want to make a good impact.
We are living through one of the most consequential moments in human history. The decisions being made right now about how we power our planet, govern our communities, build our companies, treat our bodies, and care for our ecosystems will shape the next century.
We build the personal brands and digital attention properties for mission-led organizations that make that possible. The platforms, the content, and the compounding presence that turns private impact into public influence. As each voice grows louder, the whole collective accelerates. That is what we call the Flywheel in Motion.
Our work in technology funds the expedition work, allowing us to redirect resources, such as funding, knowledge, access and expertise, directly to grassroots teams that wouldn't otherwise have access. This model, using corporate revenue to fuel grassroots impact, is why we're proud members of 1% for the Planet, committed to giving back at scale.
Expedition Photography
My Philosophy
Finding the Positive Deviants
My work is built on a well-established concept called positive deviance: finding the outliers in communities who succeed against the odds. They think and act differently than everyone around them, turning a scrappy, resourceful mindset into real results.
Think seaweed farmers in Argentina, coral gardeners in Indonesia, oyster restoration practitioners in New York. People doing extraordinary things with limited resources, simply by thinking bigger than themselves and embracing a scrappy, resourceful mindset.
The dominant climate narrative is broken. So much of our newsfeeds are filled with doom and catastrophe, burning people out faster than building support for the movement. I continue to choose a different path: amplifying solutions. Showing people blueprints for what's possible instead of catalogues of what's been lost. Case studies collected from the most remote to the most densely populated edges. Stories of positive progress I believe you will feel in your bones.
