Creator for the Future
Mission-Driven Brand Building for a Digital World
Building personal, product and business attention properties to make the most important work in the world discoverable.
Recognition
About
Helping Those With Radical Ideas Have Their Impact Discovered
I work with mission-driven people and brands to make them more discoverable online in the age of the internet. I have worked for over a decade at leading digital agencies working with Fortune 100 brands, a decade in venture capital scaling impact businesses, and have worked with high-growth nonprofits that are changing the world. My work is rooted in building personal brand, product and enterprise-level digital solutions that are scalable.
I have led strategic brand, digital, marketing and business development teams across every sector — from startups to global NGOs to publicly traded companies. The through-line is always the same: the most important work in the world should be the most findable work in the world. And right now, it isn't. That's the gap I close.
Where I Work
Three Lanes of Expertise
Personal Brand Building
Individual founders, scientists, explorers, and executives turned into discoverable thought leaders. Personal brand is the highest-leverage asset in the attention economy — the foundation from which everything else distributes. I've built personal platforms that generate millions of impressions and create genuine authority in markets that resist being led.
Learn More →Mission Driven Marketing
Marketing for organizations where the mission IS the message. From content strategy to campaign architecture, I build marketing programs that convert belief into action — connecting the right audiences to the work that matters most, without sacrificing authenticity for reach.
Learn More →Impact Products & Digital Platforms
From membership communities to enterprise content ecosystems, I design and build the digital products that turn audiences into movements. The goal is ownership — properties that compound over time, not platforms that rent your reach. Built for conservation organizations, impact funds, and mission-driven media brands that need to scale without a Fortune 100 budget.
Learn More →Who I Work With
The People and Organizations I Build With
Mission-Driven Founders & Leaders
Individuals building companies, movements, or careers around a clear sense of purpose. I help founders clarify their story, build their personal platform, and make their work discoverable to the people who need to find it.
Early Stage & High Growth Startups
Companies that have something important to say but haven't yet found the voice or infrastructure to say it at scale. I work at the intersection of brand strategy and digital execution — building the systems that let a small team punch far above its weight.
Venture Capital Firms
Funds that want their portfolio companies to grow with purpose — and want their own brand to reflect that. I work with impact-focused VCs on their positioning, their portfolio support programs, and the storytelling that separates them from the market.
Powerhouse Nonprofits
Organizations doing transformative work that the world hasn't fully discovered yet. I help nonprofits build the digital presence, content strategy, and brand infrastructure to compete for attention alongside commercial players — because the most important stories deserve to be the most findable ones.
Science, Academia & Institutions
Researchers, universities, and scientific institutions whose breakthroughs remain invisible because they were never built for a digital audience. I translate complex, field-tested knowledge into content ecosystems that reach policymakers, investors, media, and the public — the audiences that can actually put the work to use.
Future-Focused Enterprises
Companies building the technology and infrastructure the next decade will run on — climate, ocean, and deep tech among them. I help these enterprises get their story straight early, so the brand is ready to meet the moment when the market catches up to the mission.
Meet Flywheel Motion
The Technology Behind the Mission
The Edges of Earth expedition didn't just generate content — it generated a question. Why do the most important conservation solutions in the world remain invisible online? We were meeting scientists reversing reef collapse, Indigenous leaders rewriting conservation law, engineers building the infrastructure for a net-positive food system. And almost none of them were findable.
Working with co-founder Tom Prommer, that question became Flywheel Motion — a breakthrough technology platform that helps mission-driven people and organizations build scalable, discoverable online presences at speed. By systematizing the hardest parts of digital content strategy, Flywheel gives researchers, nonprofits, and impact founders the same tools that Fortune 100 brands use to dominate search and social — without the agency budget or the corporate team. The expedition provided the research. The technology provides the solution.
Explore the Technology →
Doing well and doing good can co-exist. The best strategies I have built are the ones where profit and purpose stopped being a trade-off and started being the same thing.
— Andi Cross
18+ Years in the Making
Where I've Been
Flywheel Motion
Co-Founder
The technology platform born out of the Edges of Earth expedition — built with co-founder Tom Prommer to help mission-driven people and organizations build scalable, discoverable online presences at speed.
Edges of Earth
Co-Founder
A multi-year global expedition across 50+ countries documenting frontline conservation solutions — 375+ case studies published, 2,500+ individuals interviewed, 250+ field partners.
Huge, Inc.
Vice President of Business Development & Venture Strategy
Led cross-functional teams across a global business development unit, shaping new venture strategy for major clients.
Axcess Worldwide
Head of Strategy & Business Development
Built strategy and growth programs for global brands including Coca-Cola, Fanta, Rolls-Royce, Norwegian Cruise Lines, and Las Vegas Sands Corp.
Bad Kids Collective
Co-Founder
Co-founded and led a dance-music inspired lifestyle company. Scaled the company to national recognition within five years and secured a multi-year partnership with SiriusXM. Featured in the Wall Street Journal, TIME, Business Insider, HuffPost, and more for its growth strategy and entrepreneurship.
Ogilvy & Mather
Sr. Associate, Business Development & Content
Built business development and content programs for global accounts including IKEA, Smartwater, and Time Warner Cable.
The Washington Post
Advertising Intern
A summer internship in the advertising division — an early look at media sales and brand storytelling at one of the country's leading news organizations.
Victoria's Secret
Strategy & Trend Intern
Two seasons focused on trend forecasting and forward-looking retail strategy at one of the biggest consumer brands in the world.
Expedition Photography
